Unit 43, Task 1 – P1
I am going to produce a promotional guide on how to make a
cup of tea, and to make this it is going to have to include different types of
multi-media. There are different types of media used in different situations. This
includes Multimedia which regards sound, animation, still and moving Images. In my guide that I am going to produce it will
more than likely include animation, still and moving images, however it wouldn’t
be likely for me to use sound as it will be explained in text. In the creation of a product there also has
to be business requirements, this includes target audience, purpose and
platform. Target audience is what the product is made for, for example a
specific age group such as teenagers or elders. The purpose is what the product
is actually for. For example mine is for helping people how to learn how to
make the perfect cup of tea. When creating my guide it will be shown on
different platforms, meaning either a PC or a MAC, with mine it will be shown
on both because of the variety of multimedia that will be used. Another understanding that is required is
business objectives, this includes promotion and advertising e.g. Web pages,
digital posters, virtual tours and others.
The whole point of business objectives is to successfully promote the
product, for example promoting a product successfully would be making an advertisement
and receiving positive feedback about the specific product. Finally the product has to have an audience,
this is like the target audience but more specific and with more detail. Such as
gender, age, race, class and interests. With my product it has a more wide
range when it comes down to the audience as the gender, race and interests doesn’t
really affect my type of audience.
